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JAOO software development conference

JAOO (pronounced "Yow!") is an industry-focused, vendor-neutral, software development conference on cutting edge technologies and practices being held in Australia for the first time.

Video game advertising has little effect: study

Product placement in video games is a popular new way to advertise, but it has little effect on players according to a study by Queensland University of Technology PhD student, Kerri-Ann Kuhn.